Pace Shoes, established on March 3, 2014, did not emerge from tradition but from provocation. The founding gesture—“If you want shoes, make them yourself”—was less a challenge than a catalyst. From that moment of defiance came the brand’s first creation, the “Grimes,” a shoe that would come to embody both origin and intent.

Over eleven years, Pace has grown into a quiet icon—its forms worn by Hollywood luminaries and influencers alike—yet always grounded in an ethos of self-determined design. Each pair articulates a dialogue between architecture and motion, structure and spontaneity, permanence and pace.

Among its most celebrated works is the Garden Series—an evolving collection of sculpted floral shoes that reimagines the foot not only as a site of utility, but of growth, ornament, and narrative. These pieces—equal parts footwear and artifact—have garnered international recognition, praised for their delicate provocation and technical ambition.

From nothing to everything—a true journey of an entrepreneur. Founded by Pimpisa “Patty” Promfang, Pace stands as a testament to self-made design, quiet conviction, and the enduring power of beginning before you’re ready.